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#USE SMALL CAPS IN WORD HOW TO#
How to become a six figure copywriter – 7 short videos on becoming a great copywriter. Learn Copywriting and Do it yourself with Million Dollar Copy They definitely did for us.īONUS Control Your Prospect’s Mind thru the Deadly Art of Copywriting! 🙂įollowing these rules will generally help you to work out when to use capital letters. Just kill the Caps Lock button and come back down to lowercase with rest of us. So if you’re an incorrigible all-capper, do yourself a favor. We’re not exactly sure why – some people say it’s because lowercase letters differ more in shape and therefore provide greater contrast, but personally, we think it’s the SHOUTING. Studies have shown that text written in ALL CAPS is 40% less legible than text in Caps & lowercase, or just lowercase. A block of text in all caps is actually more difficult to read. So we shut off, don’t really listen, start wondering how to cover our asses in case we really are guilty of something, and hope you’ll calm down sometime soon before you give yourself a stroke. It’s something we learn from the time we’re kids: Shouting = Not Fun. People don’t really like listening to those that Shout. Two Reasons NOT to Use All Caps Reason #1. Remember, the whole point of writing is to clearly communicate a message. Which is ridiculous because when you write everything in bold, you have missed the whole point, which is to emphasize a specific word or phrase. Incidentally, those that overuse Caps Lock sometimes also have the habit of writing things in bold too. You can be the nicest person, writing a perfectly harmless statement, but hit that Caps Lock button, and suddenly you sound like a raging psycho. We don’t really know why they haven’t learned yet that WRITING IN ALL CAPS IS EQUIVALENT TO SHOUTING. We are always amused – and slightly terrified – by people who regularly write their Facebook status updates and other things like entire emails in all caps. but if you are writing anything more formal then you need to use capital letters correctly. When writing casually to friends it’s acceptable to drop capital letters. In title case, in this example, ‘Use’, although small, is an important word in the title, and should, therefore, be capitalised. ‘Title Case’, with all the important words capitalised, is rather out of fashion at the moment. When and how to use capital letters can be a problem. In titles, capitalise only the important words, not minor words such as ‘and’ and ‘but’.

With Things You Didn’t Have A Good Answer To” Selection.“Capital Letters Were Always The Best Way Of Dealing Selection.MoveLeft Unit:=wdWord, Count:=1 The following is a macro you can use to perform these steps automatically: However, if you are using it quite a bit, then repeatedly performing the steps can get tiresome. If you are using small caps text sparingly in a document, then these steps are rather quick and painless. In the resulting dialog box, select Small Caps.)
